Creativity As Key to Brand Success

Top experts in the field of branding, marketing and communications from our country, the region and the world, mesmerised with their lectures over 350 participants of the Branding Conference. The Conference was opened by Mr. Ivo Komši?, the Mayor of Sarajevo, after whom the experts discussed creativity, digital marketing and influence of emotions in promotional campaigns. 

“Emotional campaigns are crucial in communicating brands. Brand growth is directly related to building mental brand values where emotions through creative communication play the key role as the initiators of decisions and behavior” – emphasized Slaven Fisher, the founder of BBDO Agency from Zagreb who held the first lecture at the conference.

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Google representative Marijana Prpi? emphasized the Internet marketing revolution that imposes the trends of creating and positioning brands. “You must have a strategy in order to present your idea to the market and make it available. Today, the online channels are the answer to that” – she added.  

What do great brands do? Denise Lee Yohn answered this question as she discussed her prolific experience in creating and managing world brands such as Burger King and Sony with the attendees. 

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Representative of the Institute for Youth Development KULT also attended the annual fifth in a row Branding Conference. 

 

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