Quality – Recipe for Success

The topic of this year’s 4^th Forum on Domestic Production held in Banja Luka was “Quality – Recipe for Success”. The panel discussion held during the Forum was attended by representatives of the economic sector, of governmental and non-governmental organizations, representatives of the Agency for Food Safety of BiH, of the Consumers’ Club of Tuzla Canton and of domestic producers.

As concluded during the discussion, the basic precondition of a successful contribution to development and procurement of domestic products is quality. Continuous improvement of quality according to the EU standards would certainly increase the number of buyers in both domestic and the foreign market.

Great attention was dedicated to the improvement of quality of individual products but also the the importance of branding already existing quality products. The panelists also discussed legislation and EU standards without which we certainly could not cross the borders of Bosnia and Herzegovina.

The Forum participants invited domestic producers to pay special attention to quality and invited the citizens to purchase domestic products since it is the only manner to improve the prosperity of Bosnia and Herzegovina.

After the panel discussion, a visit to Vitaminka Company and Apeiron University was organized.

The 4^th Forum on Domestic Production is followed by the biggest Campaign of Youth in BiH through which young people use social networks to promote domestic production. The promotion continues through the “SELFIE Campaign” during which all citizens can send their selfies with a domestic product of their choice to the following e-mail: forum@ibu.edu.ba or to the “Forum on Domestic Production” Facebook page.

The selfie campaign is in fact a contest in which the author of the photography with the most likes will be awarded with a valuable reward and a recognition and the title of the “Ambassador of Domestic Production”. The best and the most active organization will be awarded with a recognition at the final manifestation of the campaign that will be attended by all representatives of partner organizations.

The Forum was organized by the Student Business Club of the International Burch University in collaboration with the Chamber of Economy of Republika Srpska, the Chamber of Economy of the Federation of BiH, the Apeiron University and the “Buy and Use Domestic Products – Produced with Quality in BiH” Association.

One of the partners of the event is the Institute for Youth Development KULT that supports youth initiatives and especially those that contribute to improving economic development and creating new workplaces.